EU Intensifies DMA Enforcement on Tech Gatekeepers

Parker Weber · 1 September 2026

The European Commission has announced new enforcement actions under the Digital Markets Act to ensure gatekeepers comply with regulations designed to promote fair competition in digital markets. These updates come amid ongoing reviews of major platforms' practices. Designated gatekeepers include Alphabet, Amazon, Apple, ByteDance, Meta, and Microsoft. Enforcement is key to the DMA's success.

Apple Under Scrutiny for App Distribution

Investigators are examining Apple's compliance with DMA requirements allowing users to sideload apps and use third-party payment systems. The company has until the end of the year to implement necessary changes or face significant penalties. Market participants expect these actions to benefit consumers by increasing choice and lowering costs for digital services. Legal experts emphasize the importance of these probes in setting precedents for future cases involving other designated entities.

Additional measures include monitoring of self-preferencing in search results by Google, with the Commission collecting evidence from affected businesses across member states. This process involves detailed questionnaires and on-site visits to assess adherence to transparency obligations.

Meta's Advertising and Data Practices Reviewed

Meta is undergoing a comprehensive review of its targeted advertising mechanisms and data sharing policies to verify alignment with DMA standards. The platform must facilitate easier data access for rival services while maintaining user privacy protections. Officials have indicated that preliminary findings will be shared in a report due next quarter. These enforcement efforts reflect broader EU goals of balancing innovation with regulatory oversight in the technology sector, potentially influencing global standards for digital governance.

Overall, the updates signal a proactive approach by regulators to address emerging challenges in the digital economy, with continued monitoring planned for all gatekeepers designated under the Act. The DMA, which entered into force in 2022, requires gatekeepers to designate core platform services and comply with a list of dos and don'ts. Non-compliance can result in fines of up to 10 percent of worldwide turnover, with higher penalties for repeat offenders. The Commission is also preparing guidance documents to assist companies in their compliance efforts.